After his success as the lead guitarist and creative force in the Stone Roses, John Squire has emerged as one of the UK's most exciting contemporary artists. His old website, although beautiful, had no marketing edge. We made his new site even more beautiful than the old one - and this one increased sales enquiries by 125% resulting in 25% uplift in sales. Not bad, even for us.
It's all me, me, me with you isn't it? I know we shouldn't really go on about ourselves too much but the depth of underpinning for our own little logo is quite staggering. This level of accuracy is what you get when you ask us to create a brand for you - a bit nerdy really, but we love doing this sort of project so you always get more than what you pay for.
Not only did we come up with the simple, striking branding for this Arts Council project but also announced its arrival by creating this limited edition, individually numbered piece of postcard art which will be worth approximately £500 Billion quid in a few years if you were lucky enough to get one.
Tour of Britain asked us to come up with a visual style for their national event held every year. The visuals we came up are influenced by the retro World Cup and Olympic posters of the 60's and 70's. Phrases like 'Retro but relevant' were banded around the Design Studio for weeks.
Working for galleries and art spaces presents two conflicting issues. 1, the corporate identity needs to be a striking example of purity and impact. 2, it must not detract from the work on show, enabling the art to speak for itself. In our opinion, the two are balanced appropriately here.
I know, we've already shown you the depth we like to go into when we're creating a brand but here's another shining example of the research that goes into creating a successful corporate identity. After all, a good brand should endure far beyond the life span of the business.
We hooked up with music photographer Tom Oldham to create a range of vinyl and CD covers for our pals at Defected Records. Defected often opt to pay us in Guest List passes for Pacha, Ibiza - which we prefer to the cash.
We were commissioned to boost the number of corporate customers that Van Heusen attracts in a cost effective, instant way. Below is one example of how we did it. This email and others like were sent to over 100,000 businesses UK wide generating hundreds of corporate customer leads that Van Heusen then followed up in house.
Instead of me just telling you what we did, here's what the client said: "We were so pleased to have PM Worldwide work with us on the AQA Expo. Seven shows, six cities, 5 weeks. How you turned around our production so quickly and to such high quality and got it everywhere on time is a mystery to me. Your team were so helpful in dealing with just about anything that came up - greatly appreciated."
Bespoke exhibition stand projects crop up a lot for us because we sell lots of individual exhibition products in The Shop. This stand for Supply 999 (graphics designed by the client, hence the black panels) is a good example of how you can get more stand for your budget by using PM Worldwide.
